Wednesday 18 November 2009

An Article on Music Videos!

One of my teachers came across this article which i found quite interesting.

The Semiotics of Music Videos: It Must Be Written in the Stars
Author: Heidi Peeters
Published: May 2004

Abstract (E): This article builds a semiotic framework for the understanding of popular music videos, arguing that the key to such understanding is the figure of the star. Far from being chaotic visualizations of a song, music videos turn out to be tight constructions, featuring the star as narrator, character and ultimately as the central instigator of a universe that is utopian in nature and poetic in structure.
Abstract (F): Cet article propose une analyse sémiotique des clips musicaux à partir de la figure de la star. Loin dêtre la visualisation chaotique dune chanson, les clips obéissent à des règles bien strictes qui tendent sans exception à mettre en valeur la vedette musicale : la star est à la fois narrateur/narratrice, personnage et, en dernière instance, intermédiaire entre le public et un univers à la fois utopique et poétique.
Keywords: Music videos, semiotics, pop stars, image, utopia

i agree with this as i believe the star within the music video is pictured as describing a story, telling us of their experience and involving us within their music, i also agree with the fact that music videos become tight constructions as they have to, they have to be as presentable as possible as they need to look professional, as if they have been put together with no struggle, as if just like a book easily telling a story with no complications.

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