Action Plan!

i think the best way to make sure that we stay on task is to stick with an action plan and make sure that all areas get covered whilst preparing and finalizing the music video.

Week 1

- make sure all footage is filmed and uploaded

- begin to add all shots together to create final cut

- upload all progress onto blog

- make sure preperations for final cut is ready 

Week 2

- finish rough draft hand in upload and wait for feedback

- make sure organization for any reshooting is made and is kept on track

- take advice into our heads and work together to start putting together our final video

-upload all progress on blog

- start using different effects to finalize music video

Week 3

- make sure video is final everybody is happy and that there are no further improvements to be made

- upload progress onto blog explaining ups and downs how we feel on the progress what could of been done to improve further

- comment on others thoughts of our video and their advice

- present to teacher upload on blogs and evaluate

- Make sure that there is nothing which has been forgotten or missed out and that everything is updated. 

The effect of our shots!

We have each had varied ideas of how we want our shots to look we all thought about the idea of having them as a pub look with the orange effect, as it would look individual and different and also quite unprofessionally filmed, as that is the idea in what we wish to connect to the public, as they are a new group and we want to push that feeling through using our music video. we also came up with the idea of using a grainy effect which we all liked as it also looks quite ammature and a few of our shots have come out like it already and we really like it, it presents the idea of a new band through the shot types, being quite dim, and filmed in a way that it looks quite dim, we like this effect as it looks as if another member of the band have filmed it like they are practice shots, or someone has just found their tape and have presented it to the world. We are really pleased with this effect and we think that we are going to carry on with it but we are not sure what we are going to do with the narrative shots yet, wether to leave them also in the grainy effect or maybe bring in the pub look we are going to experiment widely within our rough cut but also in our own time to see how each effect work and if they work well together or repel to each other all we can do is experiment and keep thinking of new ideas in which we can use within our video.

Rough Cut!

we have a due date for a rough cut top be in, so at the moment we are putting together all of our ideas and arranging them in a order of which we think will work best when it comes to creating our final music video. our rough draft gives us ideas of how our final product will look, and also gives us a chance to make any changes to shots in which we want to use, any areas in which we think will need reshooting and also any additional extras such as props or additional lighting. So far our rough cut is going well and we are pleased with it we just need to feel the gaps to get an estimated final draft. The rough cut will inspire us to make our video more professional as the rough cut is just a guidline and is a way of helping us to do better, and we all think that our final product will be a lot better than the rough cut as there is going to be a lot more we can do to the final one as we will have a lot more ideas, from not just one of us but all of us, my group is working really well on the product so far, and we are each putting in extra time in which we can work on our video, there are many hours in which we have free, and are equally happy top make our music video fantastic.

Editing!

So far we have edited a little bit of what we have done and so far have about a minute and a half, we haven't yet placed our narrative shots so there are a gaps in a few places but we wanted to get the studio shots out of the way first to no how to organize our narrative shots, and to figure out wether we needed anymore of any certain type of shot and we noticed that we did, we needed more close ups of the lead singer Harry and also the lead girl singer Gemma, so we made arrangments for these to be organized and done. The editing is going well at the moment we have a deadline soon so we are really getting stuck into it and keep coming up with new ideas in which we could of used but we don't want to change it to much otherwise the video will be all over the place and we will of wished we never changed anything, so at the moment we are sticking to what we have and are getting on with it, and are really enjoying it at the same time, there is still further editing to be done so there will be more updates of our progress.

Filming!

We have begun to film so of our music video, the scenes where we are in the bedroom, acting like normal practice whilst shooting at the same time, at the moemnt it has been really succesfull we have got some good shots, that i think will work really well within our video it looks quite amature which is kind of the effect we wanted, a new band look in which people can relate to and seem them as being a new band. the bedroom shots have worked well each member of the band also has their own individual shots, their own solo piece so that each character will have separate parts in the music video so that the audience can get to no each character individually and become more involved with them. Filming is difficult especially due to weather conditions as, we want our outside shots to be light and quite sunny, and as it is the middle of december we haven't yet received one of those days. We are going to carry on filming and hopefully catch a sunny day. 

Cast!

For our cast we needed 3 boys and one girl and this is now arranged, we have Gemma for the girl, Harry, Jack and one boy in which at the moment i do not no his name as Ruby organsied the cast as she knew of people who are in a band and each have their own instruments. our cast has come along nicely, they each play their own instryument and have found that if we use people that have previouse experience with instruments they will look more comfortable whn shooting with their instruments as they will be used to the feel of them and have the right movement whilst playing, which will be more succesfull as they wont look like they are pretending and just doing it for the camear it will be real and without fault.

Location!

For the studio based parts of our film we have chosen to use a bedroom, to give the idea of a new band, just living an everyday life, during band practice, which is mostly created whilst being in a bedroom we thought this would intercept well with our band, as we want to succesfully give the effect over that they are a new band, and are just creating their video from normal experience, no succesfull experience, we want it to be more unprofessional than professional, as we want the video to connect well with our band and create a sense of difference compared to other music videos.

Within our storyboards we have also used shots where both the girl and the boy are walking down a road, both singing about eachother, we have also used this to signify every day situations, and highlight how both one another are always on eachothers minds, no matter what situation they are currently in, the street resembles, everyday situations becuase its something that everybody has to do to get somewhere and we wanted to signify that even though there is something else for them to do they cant think of nothing else apart from the one person in which they love and cant not think of anyone else apart from them.

We have also thought about other locations such as, parts of the school in which we can use classrooms and stairs, to show a way in which both characters keep missing eachother and just cant seem to get close enough no matter how hard they try, this is going to be based on our narrative the real story for which we want to use, a story between a girl and a boy who are desperately in love but both think that the other does not feel the same so they keep on trying to get closer and closer to eachother, but never seem to achieve. our narrative and locations could always change so updates will keep appearing, to show further progress and the decisions in which we have made.

Further Progress!

We have now begun to shoot a bit of our music video, and are carefully trying to figure out the right locations and cast, To make further progress we need to carefully think about what ideas we are going to push through and how we are going to do this, The location is a very important factor and so is the cast, also the way in which we want to shoot, costumes and effects, decisions need to be made, and of that the right ones, as our band is new we need to create a music video that will appeal to many others so we need to think about careful consideration.

Magazine Adverts!

magazine adverts for new artist provide help in the marketing business, within every advert the goal is to maximise audience, and also profit, to create the right magazine advert you need to adress who you target audience will be, and for my group it will be mature teenagers to adults, so i would no who to address within my advert. also i would need to no what i would include within my advert and would need to think about this very carefully and not rush into it so that the wrong message is put across, i would display a hit song that i feel would appeal to my target audience and describe so interesting facts about the group to advertise them on a maximum level, to create as much interest as possible. i would also maybe advertise websites in which audiences could view to get more of an insight to the band, get to no them before they make any decisions of a purchase. a magazine advert would promote my advert widely as it would be national and be witnessed all over the country by many different viewers, which may start to appeal to even a different type of audience.

Albumn covers!

An albumn cover consists of many different things such as,

- Spine of the albumn

- Albumn title

- back cover (including songs)

- bar code

- Booklet

- Pictures of the artist/band

- information of the band/artist

- Information of songs

All these factors should be included within the albumn to help audiences to get to no the artists or the band, to help them to understand and create a relationship through their music, the more information that is included the more involved the audience will become with the music and with the artist or the band.

Spine labels display the products name. the barcode and the title. it becomes easier for someone to identify the cd in a crowded rack of cd's, without even having to pick the cd up first, when there is a cd with a top spine label, it gives it a 'major artist' feel to the product, which is always a good think for the record label and also the artist, as they become more recognisable.

An album title also quickly identifies the product, it seperates multiple albums from one artist if they have created more than one, which also makes it easier for someone to purchase this item even if it is not for them, as the album title will summarise what somebody is looking for, the album title is also quite a personal effect, it feels like a quote in which the artist has said as if they are trying to make a stament, explaining what their album is about and what point they are trying to put across.









The back cover of an album, shows a list of all the songs which are on that disc, it is a good way for people to identify what music they are spending there money on, and what the cd has in store for them and what it has to offer them, it is also a way of persuasion showing you all the songs which are included in the disc, highlighting all the other artists which are included helping you to decide wether this is the right albumn for you, also highlighting all the greatest hits. A back cover usually has a different picture of the artist helping you recognise song to face, maybe a sense of a little more inspiration and acknowledgedment of the music in which you are about to purchase.

The back of an albumn cover also has to include other aspects, such as the barcode, as it summarises the price of the albumn and what you have bought, and certain data of certain products, every item purchased has a barcode on it, it helps keep track of what is being sold and stops shoplifting, a barcode scans the price of the item, as not all albums are sold for the same price, in differnt stores the prices vary so it also helps keep track of what has been sold and the number of these items of which have been sold, helping to generate to the artist the number of albums in which the public have purchased.

Also a booklet is normally included, within an album, displaying information and pictures of and about the artist, it offers inside information about recording the songs, interviews maybe even a few personal details, to help you get to no and understand the artist in which you are buying music from.

Conventions!

Composition And Layout!

For My cd cover i want to use a collage of different images in square tiles like this one of blur, mine will consist of different emotional images, with the middle tiles displaying the name of the band.

Conventions consists of composition and layout, the way in which a cd cover is put together and the different ideas in which people have to make it work.

Criteria such as, images, use of text, xolor and picture information, i am going to look at a few cd covers, relating to the same genre of music that i am using for my music video and am going to analyse the different conventions of each.

I like the idea of using bright colors like this within my cd cover to invite people in, to make the cd cover noticeable, i want to use this similar effect, i have researched into a few different cd covers but there are not many that display the same effect, i am going to create the same effect as the cd cover that i displayed earlier of Blur but the background would consist of different colors and also the way in which the Bands name is presented.




I also looked at the cd cover for the band who's song we are using, as their cover was also similar to the effect in which i wanted to use but only the way in which the letters have been set out.




The way in which Mystery Jets displayed their name within their cd cover, represents how i wish to diaply mine, i have an idea of using varied emotions within tiled space across my cd cover but using blocked out tiles to display the bands name, and using their hands to display the albumn name, it is a new idea of mine and by reseearching into it, it seems that it has not been done before only slightly the same effect by the group Blur.

The composition and layout will be very important it is a big step and must be done correctly to maintain a professional effect. Everything must be created in a specific order, making sure all detail is correct and everything is in place, i want it to look very professional and also very independant, but at the same time very different, my layout will consist of bright colors, and varied emotions, helping the audience get to know what the band is like beofre even listening to their music.

Different Formats of Cd Covers!

There are a few different formats of cd covers such as ones that are animated, they may consists of photos that have been animated to look like cartoons or characters that have been drawn, but they may also consists of drawings, computerised images and different animtaed font, these effects make the cd cover look professional and detailed and i think they seem more visible to the public more eye catching as they look different from the rest and are not everyday cd covers that are often seen. a difference in the process of creating a cd cover can change how people see the artists especially if they are new to the business, their cover will give the public a sense of what the artists are really like.

Another way to attract the public to the cd cover, is different types of shots within the cover, close ups are especially effective as they bring the audience in, making the cover more personal and emotional, giving a sense of understanding to the public. Cheryl Coles cd cover here is displayed as if she is looking directly at you trying to emoti9onally and physically connect wit the audience, inviting them in through the picture, to try to make the public buy the cd and listen to her music.

The Format of this cd cover is very personal, an every day situation is involved within this cover, it may not look as if a lot of effeort has been put into this, but it would of taken many shots to create the perfect image, i think this cd cover would relate to a lot of people as it is quite confusing it doesn't seem to have an exact meaning or an exact reference to what he is doing or what he is trying to do to connect to the public, he seems to be relaxed, content in a world of his own, i think this cd cover relates as it isn't specific it just shows a normal situation one that many can see therselves in just living a very normal everyday routine. this shot also uses quite a bit of background just enough to show you where he is, and the meaning of this cover, in a school not paying attention, with the corridor behind, different formats of cd covers can appeal to different members of the public. but conveying the right message can be difficult if you are specifically aiming at one audience whereas jaso mras here seems not to be picky, he may use a teenage experience within his cover, but his music is mature and detailed.

He makes quite a big difference within this cd cover, there is hardly any detail, it is very plain and simple but at the same time quite eyecatching, i think this cd cover would make the public want to look further as altough it is very dull, i think people will find it intriguing to find out what his music is really like and why would someone make a cd cover like this.

There are many varied types of format relating to cd covers, and different artists choose different formats, it depends on how they wat to address the public and what they wish to achieve out of their cover.

Digipack!

We have been given the task to create a digipack for our music production, we have the choice either to create a cd cover a magazine advert or a website page, before i start any of this i am going to begin research relating to this.

i am going to reserch formats, conventions, the normalities for my genre, and different other aspects.

i have chosen to create a magazine advert for my artist and also a cd cover.

Music Video Promotion!

HIP video promotion has become the country's leader in music video promotion, it has become more huge than it has ever been, to make a single successful it must be accompanied by a great music video that will cause a lot of interest, music videos have become a huge part of any marketing plan. After all the effeort and money that is spent whilst trying to make a great music video, the main thing that is important is making it appealing it to the public, trying to intrige them into watching the music video. HIP has helped dozens of independent labels, bands, and artists secure the exposure they want and deserve.HIP have helped out with the major points of creating a music video, leaving others to attent to the bigger picture of the marketing campaign. and assures you the video will be presented in a professional way and arrive to all the appropriate destinations in a timely fashion.

An Article on Music Videos!

One of my teachers came across this article which i found quite interesting.

The Semiotics of Music Videos: It Must Be Written in the Stars
Author: Heidi Peeters
Published: May 2004

Abstract (E): This article builds a semiotic framework for the understanding of popular music videos, arguing that the key to such understanding is the figure of the star. Far from being chaotic visualizations of a song, music videos turn out to be tight constructions, featuring the star as narrator, character and ultimately as the central instigator of a universe that is utopian in nature and poetic in structure.
Abstract (F): Cet article propose une analyse sémiotique des clips musicaux à partir de la figure de la star. Loin dêtre la visualisation chaotique dune chanson, les clips obéissent à des règles bien strictes qui tendent sans exception à mettre en valeur la vedette musicale : la star est à la fois narrateur/narratrice, personnage et, en dernière instance, intermédiaire entre le public et un univers à la fois utopique et poétique.
Keywords: Music videos, semiotics, pop stars, image, utopia

i agree with this as i believe the star within the music video is pictured as describing a story, telling us of their experience and involving us within their music, i also agree with the fact that music videos become tight constructions as they have to, they have to be as presentable as possible as they need to look professional, as if they have been put together with no struggle, as if just like a book easily telling a story with no complications.

Target Audience!

As we are using many different effect within are music video, such as the hand held camera, it is going to appeal to a lot of epople as it is going to connect with them involviong them within the video as it is going to feel as if they are actually within the video due to our choice of camera effects and shot types, but our main aim is to appeal to peeople who are dealing with similar situations such as what we are expressing within our video, young adults, leading up to mature adults, the term young love can be expressed in many different ways, it can trigger memories for those of an older audience who remember their younger days when they were in situations like this, going through young love with the realistic viewings in which we will be including, and it will also be aimed at those who are going through the situation at the moment and can relate to what message we are trying to get across. Our target audience can be varied, it can appeal to a wide range of people but is mainly aimed to those who can relate and become involved within the video, we are aiming to other a sense of help and guidance to those who are in similar situations.

Our Pitch

During one of our lessons we had to present a pitch to the rest of the class explaining what we was going to involve in our video in full detail, infomring of what we wish to include, how we aim to do it, and answer any questions that the rest of the class left, it was also an opportunitie for us to collect peoples feedback, take their ideas on board to help us improve our research and develop our film further. Our pitch helped us gain information about what else could be done and how we could improve, we included our ideas on casting, costume lighting and also location. We presented a short clip of the song that we are using to see how people would react to the song without viewing a video. We also spoke about our target audience and how we aim to reach out to within the creation of our music video.

Video Reference!

This is a reference of just how effective a hand held camera can be, it makes you feel almost as if you are on the other end of the screen involved with what is actually happening it is a very extreme effect and i think would work amazingly to get viewers more involved with the video. it will be an easy relation and much more detailed and corrospondent.

Inspiration!

Our inspiration towards our music video cam from the film FACTORY GIRL




Within the film their is a variety of shots between a handheld camera and a steady camera. The handheld camera gives and effect as if what is happening behind this camera is like a diary someone telling their life story between themself and a lens, it is also like a sense of memory creates flashbacks of someones life helping us to become more involved within the film and feel more emotion which is what we aime to achieve with our music video bringing people in and relating to them in a detailed way.

We have decided that within our video to gain this effect of emotion and involvement we are also going to use handheld and steady cameras, a way of sommunication and understanding of real life situations and realities.

we want to use the handheld camera to represents someones memory using the grainy texture also using the narrative to run through it whilst this is happening.

We also want to include shots where only part of the character is in the shot.

for example using close up shots just including the persons face and not all of their head to show clearer emotion creating the shot to be more personal and communicative as if the camera is the viewers eyes.

'Factory Girl' has its own independent filming techniques. It uses both handheld techniques for the grainy 'old' effects as if it's a memory (in our video the memory/thought could be the boys who are in love with the girl) and the steady hand camera for the narrative or the present.

Mood Board

This is our mood board in which we created at the begginning of our Project, whilst creating this mood board we discovered many different ideas in which we could use when we cam across the idea for factory girl, using hand held cameras in some shots, and also maybe the theme of an old fashioned sense of style we discussed what different aspects we could use and decided to use the film factory girl as a reference to see wwhat different ideas we could come up with and how they could help uis develop our movie.

Costumes!

We had an idea for costumes to relate with lighting. We had an idea to have the three boys within the band wearing different coloured checked shirts, one blue and black one green and black and one red and black, we thought this would work wel,l as we could also use the same coloured lights within the studio shots to light the room, we want our video to relate well to the indie genre and i got this idea from the video for dirty little secret by All American Rejects, as in their studio shots they are all dressed in dark clothing and the lighting is also very dark and very carefully detailed to maintain the correct light to still make the video visible. so the idea to use lights to match the way in which my cast is dressed i thought would be quite an impressive idea as it would show Good light and a varied choice of layout.

Our Storyline!

our video is based on young love because of the song title, but our whole idea is to create a mutual feeling between two people, within the video we are going to show them both in doubt because of never being able to catch one another, always missing each other at each opportunity. We are also going to include the idea of them both feeling as if the other doesn't care but only viewers can see that both characters feel exactly the same.

We have chose this idea as it is unique and individual, and holds certain aspects of everyday life and how many relationships are based on this factor to scared to tell one another how they feel, not brave enough to tell the truth and let it out.

We are aiming to connect to viewers and show how there are many people who can relate to their problems we also want it to give a sense of hope.

Young Love

The song we have chosen to use is 'Young Love' by Mystery Jets.

Lyrics to Young Love :(feat. Laura Marling)If i only knew your name
i'd go from door to door searching
all the crowded streets for the face
that i once sawif i only knew your name
i'd go from door to doortell me have you seen
the girl i met just once before?one night of love,
nothing more nothing lessone night of love,
to put my head in a messis that you on the bus?
is that you on the train?you wrote your number
on my hand but it came off in the rain.one night
of love,nothing more nothing lessone night of love,
has left my bed in a messis that you on the bus?
is that you on the train?
you wrote your number on my hand
but it came off in the rain.if i only knew your name
i'd go from door to doorsearching all the crowded
streets for the face that i once sawif i only knew your name
i'd go from door to doortell em have you seen the girl i met
just once beforewhoooaa.young love never seems to leftfar
too young until they have a past playing games,people move
so fast you don't need eyes to see if someones got a heart
of glassyoung love never seems to lastfar too young until
they have a pastone night of love, nothing more nothing
lessone night of lovethat left my heart in a messif i only
knew your name i'd go from door to doorsearching all the
crowded streets for the face that i once sawif i only knew
your name i'd go from door to doortell me have you seen
the boy i met just once before?whooaa

Animatics!

We are currently doing our animatics in our lesson combining both our stroyboards and music together to make accurate demonstrations of how our music will go with each shot and how long each shot will last. I think we have found whilst doing our anamatic that we misjudged the length of the song and havn't got enough shots to fit our song with the anamatic.We have added some more shots in to continue and strengthen the storyboard narrative.I also found that it takes more work than you think with the anamatic as it shows how accurate the shots to the music have to be to flow and be precise.

Another Music Video Reference!

i Looked into a few videos with the same sort of layout as we intend to do such as Cheryl Cole's New number one single fight for this love, but it didnt really connect with our genre or the storyline in which we want to create within our music video, so i looked at Dirty Little Secret by All American Rejects i chose to look at this song because of the type of music as it is also fast upbeat and quite a lively song. it is an uplifting song just like young love by the mystery jets in which we have chosen. The Song Dirty little secret i also cannot upload the video for it at the moment but it will be on here shortly when it can be uploaded. The group consists of four boys just like our band but losing one boy and adding one girl, they also consist of the same style, the long quite indie looking hairstyle with Tight clothing loud t-shirts, the typical stereotype for my band.

Relaton to Other Videos

i looked into the video Fascination by AlphaBeat not because of the genre but because of the way in which the video is shot, using a white background with various coloured costumes, also responding to the same situations in the video for the song in which we are using for our music video.Fascnation consists of a larger band than that of which we have created but the video is vry simialar of that iin which we want to do, where they have used a white background we have chosen that in a few shots we are going to use a black background with various colored lights respondng to the shirts in which they are going to where.

The video fascination is quite a fast upbeat song, but the whole meaning of the song is connected to the story of our video, showing how someone can be obsessed or fanatical about something and how their whole world is surrounded by them. the song gave us many ideas for our video.

Their Record Label

The band are now signed to Domino Records Who Are Planning to make the band as big as The Artic Monkeys. They are From Devon, Plymouth and have been frends for a very long time.

Ideologies:

Music is a way of expressing yourself. They have participated in some charity work in thier spare time, and enjjoy lving their life they take eveyday as it comes and they live everyday as if it is their last.Thy raise money for certain charaties that hav sentimental value to hem, they like to neertain people and they dont expect anything out of it just to see the enjoyment on peoples faces.

Background Of Music!

The Band originated From Plymouth, The three boys and one girl all went to school with eachother and became really good frineds within their school years, their love for music was what really brought them together. they began to play in small pubs and clubs and had small gigs just around their local area, but nothing major has occured from it and they had no success. but then they got recogbnised by an independant label, and our now begginning to record their first single and are officially working on their future success in the music industry. They also got a good internet following by putting thier music onto social networking site 'Myspace'where their fanbase increased and have a lot more viewers who are interested in their music.

Creation Of Music Act!!

We have created a group not a solo as we thought it would be more interesting to use a band and there would be a larger variety of shots that we could use and a wider selection of locations so that when it came to editing there would be a lot more involvement within the music video. We came up with the name F.U.D.G.E for our band. this name has a very direct meaning as it represents the bands grades in which they got for their A level results. We used the typical stereotype that all people from Plymouth Are Stupid, and so it was a perfect idea to use this as an actual fact to create the bands name.It also gave us the idea that the band got together due to thinking that they are not able to do anything else, as they just cannot be successful within anything else other than music so another idea is that our band got together due to making a life within music and to be recognised because of their musical talent.

Independant Record Label

Matchbox Recordings LTD is a music promotion and digital media production company offering a wide range of artist, band and record label services. The company also incorporates a record label, distribution wing and online new music Internet Radio station.

Matchbox Recordings was established in 1997 with the launch of the succesful "Streamline" live music events at venues like The Camden Underworld, Monarch, Red Eye and Bull and Gate.

With over 12 years experience in the music promotion industry, Matchbox Recordings is a long established organisation, offering music promotion, CD pressing, Radio / Press plugging, Mobile phone content including realtone and digital chart single setup, music videos, TV advertising and new music compilations.

The organisation offers comprehensive music promotion, distribution and marketing services to corporate clients, Independent artists and record labels, which are designed to assist in the release, distribution and marketing of new music worldwide.

With top class facilities, the business also has trained worldwide staff allowing clients to achieve the best results and products to promote their productions, projects and releases.

Case Study: Music Director

Anton Corbijn was born on the 20th may 1955, he is from the netherlands but is widely known and acknowledged in the music industry mainly for being the creative director of the visual output of prominent bands like Depeche Mode and U2. He started his career off as a music photgrapher when he saw a dutch muscian playing in a cafe he took many photos of the muscian and issues resulting his love life, because of the photos that Corbijn took the muscian becam widely kown and also so did he.
Corbijn moved into the music directing buisness by accident, when he was given a proposition to direct a video.The very strange version of Headhunter becam a milestone in his career.

Palm pictures in 2005 released a dvd collection of Corbijn's work as part of the Director's label series. On 17 May 2007, Corbijn's first feature film Control about the life of Joy Division frontman Ian Curtis premiered to rave reviews at the Cannes Film Festival.

Anton Corbijn directed the song one for u2. There were 3 videos made for the song which adds to the discussions. One of them suggests that "One" is about a gay son confessing to his father that he is HIV-positive—largely assumed because of the content of director Anton Corbijn's video, in which the band dressed in drag and Bono sings the song to his own father. It is filmed in Berlin and has footage of the band driving in Trabant cars. Also, a large amount of sales from the single went to AIDS charities.

Viva La Vida. The official music video for "Viva la Vida" was directed by Hype Williams and premiered at Coldplay's official website on 1 August 2008.[52] The video depicts the band performing against a blurry, warped version of Eugene Delacroix's painting "La Liberté guidant le peuple." The video ends with every band member crumbling to rose petals that fly into the air. Since its release, this video "Viva La Vida" has become one of the most viewed music videos on YouTube, with over 50,000,000 views worldwide.

A second, alternate video was shot in The Hague, the Netherlands, directed by Anton Corbijn and released alongside the first.[53] This second version is a tribute to Corbijn's video for Depeche Mode's "Enjoy the Silence" and portrays Chris Martin as the king from whose perspective the song is sung. During the video, he carries Eugene Delacroix's painting "La Liberté guidant le peuple.". At the end, he hangs the picture up in a white stall on top of a hill. As he sings the last chorus, his band mates surface heading his way, tying in loose ends from the "Violet Hill" video.

Brief

My Project at the moment is to create a music video, creating an artist with our own individual characters within the video. our music video will be completely original, forming from our own ideas of how we want it to be presented with our own ideas of location, costumes, and also the song. it will take a lot of thinking and organising to get it right and make it as professional as possible. We have to think of many different aspects that have to be involved in a music video, so looking t other videos for references will be a good start.

Case Study: Star Image: Tracing Star Image Through Music Video

I Have analysed Kings Of Leon through the time period of when they first became the Kigs Of Leon in 1999. Th group started of as an american rock band which formed in Nashville, Tennessee the group consists of brothers and also a cousin, this group is a family pu together anddoing the things that they love all together. the group started out by using an upbeat blend of southern rock and garage rock, but their changing image has now upscaled to a variety of genres appealing to many viewers, and also appaling to the taste of many.

in the earl ears 1999-2002 the group travelled around southern united states with their father who was a preacher and their mother who taught them when they was not in school creating a very close family type image, When the boys' father resigned from the church and divorced his wife in 1997, the boys relocated to Nashville and embraced the rock music and lifestyle they had previously been denied.their they met their songwriter Angelo Petraglia, who introduced them to he inflences of people such as the rolling stones,six mnhs later they joined rca records who advised them to add some more members to ther group so they did not originally start out as a group, the two younger brothers then joined which then formed the name of the kings of leon after their father and grandfather who were both named leon.



http://www.youtube.com/watch?v=ivY1rgeP6N0


This is clearly their beggining star image where they all have the same look which any people had at the time in the music industry their image has grown rapidly with their new videos of use somebody and sex is on fire they look more like an independant band now who have accomplished this themselves with the gratitude of their father.
afer recording through most of 208 th group had a breakthrough they released their fourth studion albumn which hit number 1 in the uk album charts also in America in reached number 5 on the billboard charts this albumn @only by the night' was named albumn of the year for 2008. "Sex on Fire" was the first single released for download in the UK on 8 September. The song became their most successful ever as it peaked at number one in the UK and in Ireland. It was also their first song to chart number one on the Billboard Hot Modern Rock chart.

http://www.youtube.com/watch?v=HHhhcKxflMY

Their image changed rapidly as they semed more of a confident and they didnt even have to change their as it became part of heir successful look, they looked gret and their music was brilliant, all thi success had definately paid of their music was getting beter and they seemed more of a connected group it was all going great for them.

http://www.youtube.com/watch?v=JCZfJ5ai07U

this video that i have posted i really like beause i think it communicates with the audience, by using everyday situations which could relate to viewers watching it, causin a sense of relation as in living the sam life hat others live, i think it is a really good technique to use, such as the beginning shots like getting out of bed and starting a new day and going to ork all relating tomany viewers. i also think this video is effective as many of the shots in this video are of the artist alone which i think creates a sense of independance that many things can be achieved independantly. and that you can make it happen.

Research into Music Videos!

A Music Video i Think completes the songs whole meaning and also improves the quality of the song it gives more of a sense of being involved and can attach itself to a viewer more clearly by also adding emotion and picture to the song. A Music Video Consists of many different effects and continues the sense of a story hidden behind the words it is a great addition to the music industry as it raises more awarness to the artist, great videos means more viewers resulting in more fans.